The CEO of the Australian Marketing Institute (AMI) Lee Tonitto joined Mumbrella for a video hangout on Thursday.
Tonitto was appointed head of the marketer body last August succeeding Mark Crowe who held the position for 11 years. She had previously been chair of the board for the organisation for three years.
In a wide-ranging interview she set out the goals for the traditionally publicity shy body, including attracting substantially more members and reaching out to people working in non-marketing roles that had elements of marketing functions.
She also supported the idea of companies paying agencies for their time during pitch processes.Tonitto is the second in a series of hangouts with industry bosses looking at their organisations and the year ahead. On Wednesday Communications Council CEO Tony Hale spoke about issues from scam to encouraging creativity, nurturing talent and the role of industry associations in a hangout.
Her experience client side includes companies like Unilever, Revlon, AMP and the Commonwealth Bank’s Count Financial, and she had run her own consultancy Tonitto and Partners.
The hangout takes place at 2pm AEDST on Thursday and will be live on this page. Ask your questions using the comment thread below, or using the hashtag #askAMI.