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( May 25, 2015 ) Johannesburg — InfoPortal’s senior marketing consultant, Simba Mushunje comments, « At InfoPortal we deliver the best online video marketing services for every type of businesses be it small or big. We have special packages that are customised to suit any needs for online video marketing. The price range of the online video marketing services we offer are cheap. We are very confident that implementing an online video strategy will yield an increase in web traffic to websites and sales for any business. Our online video marketing services will help you fully exploit and harness the power of online video. »
He further explained, « We have the ability to create engaging videos that will effectively communicate any message to your customers or potential clients and make your company memorable. Videos for your business or products are an investment worth making. An estimate of more than 2.5 billion videos are streamed worldwide yearly, many people prefer watching videos reviews rather than reading them. Customers are more likely to buy a product after watching a video. A website with a video will encourage visitors to stay much longer compared to a site without any videos. »
Mushunje adds, « Having online video can set your business apart from your competition. Videos help increase brand awareness, evoke emotions, intrigue, entertain and inform at the same time. They also help in increasing the overall ranking of a site on Google as link building strategies can used. He explained why online video marketing is the latest service on offer. « As an Online agency it is an obvious decision for us to offer online video marketing. But we had to be fully equipped first by going through training with all our staff members so that we can be able to offer this service to our best capacity to all our clients, » Mushunje said.
When questioned if InfoPortal had already got clients for video marketing and if they faced any challenges in getting them. Mr Mushunje said, « Yes we do have a lot of customers who are eager to have online video marketing services as part of their marketing strategy. We did not face many challenges in getting new clients we just had to educate our clients on what is video marketing and its benefits. Online Video Marketing is the future of online content creation. »
He mentioned that Internet Video marketing is going to grab the advertising market share in Africa. « Online Video marketing has already taken off overseas, and it is set to be a trend that is gradually going to take off in Africa, » he stated. He explained that the latest Cisco forecasts suggest that the number of online video consumers will be more than 1.5 billion by the end of 2015 with online video marketing expected to quadruple. « A study provided by Implix shows that videos help bring in traffic, and most search engines are ranking videos in their results pages. Videos have more chances of ranking within the first page of Google for their respective keywords. Info portal is excited to offer online video marketing services, and we are ready to set a reputation as the best online strategic media company In South Africa, » he noted.
A summary of the latest 2015 Video marketing stats, according to Adelie Studios show, 59% of viewers will watch a video to completion that is less than one minute. – Wistia, 92% of mobile video viewers share videos with others. – Invodo, 70% of marketing professionals report that video converts better than any other medium. – MarketingProfs, 1.8 Million Words is the value of one minute of video. – Dr. James McQuivey, Forrester, Visitors who view videos stay on web sites an average of 2 minutes longer than those who don’t view videos – comScore, When marketers included a video in an email, the click-through rate increased by 200% – 300% – Forrester, Using video on landing pages can increase conversion by 80% – Unbounce, 64% of consumers are more likely to buy a product after watching a video about it. – comScore, 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. – Forbes Insight, 300 hours of video are uploaded to YouTube every minute. – YouTube, 65% of executives have visited a vendor’s site after watching a video. – Forbes, Only 24% of brands are using online video to market to consumers. – Kantar Media, Mobile makes up almost 40% of global watch time on YouTube. – YouTube, Homepage videos are shown to increase conversion rates by 20% or more. – ReelSEO. Interested clients are encouraged to visit InfoPortal’s website http://www.infoportal.co.za for more information on available online video marketing packages.
About InfoPortal Strategic Online Media:
InfoPortal is an (SEO) Search Engine Optimisation Agency, in Johannesburg South Africa that provides online video marketing services to help clients get more sales in their businesses. They provide cutting edge online digital marketing solutions meant to help businesses fully utilize the internet to attract more clients and get high profits.
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