Jackson Enhances Advisor Experience with Pitney Bowes EngageOne Video

STAMFORD, Conn.–(BUSINESS WIRE)–Pitney Bowes (NYSE:PBI), a global technology company that provides
innovative products to power commerce, today announced that Jackson
National Life Insurance Company
(Jackson) has successfully enhanced
advisor engagement using Pitney
Bowes EngageOne Video
. By incorporating interactive and personalized
video in their sales and marketing, Jackson has created a compelling
experience to promote the company’s Elite Access variable annuity
investment platform.

Jackson is a leading provider of retirement solutions for industry
professionals and their clients. The company offers a diverse range of
products geared toward the retirement investor, including variable,
fixed and fixed index annuities. Much of Jackson’s success is attributed
to their commitment to providing investment advisors with the products,
tools and resources to meet the evolving needs of their clients.

Jackson partnered with Pitney Bowes to create the personalized video
sales presentation which promotes Jackson’s Elite Access to advisors and
to their individual clients via their advisor. The service also educates
visitors on the features and benefits of Elite Access and feeds
qualified leads to the Jackson representatives (in the case of advisor
viewers) or to their advisor (in the case of client viewers).

“We have found view times for the new videos are off the charts, meaning
we engage with our audience for a significant amount of time,” said
Andrew Zapotosky, director of digital marketing at Jackson. “Using the
EngageOne Video, we connect with advisors to share information, promote
our advantages and reinforce our brand value, as well as provide them
with an interactive tool to educate their clients.”

While Jackson does not market directly to investors, investment advisors
can use the tools Jackson provides to communicate with clients and
prospects. Real-time notifications provide these advisors with details
on what each investor viewed and for how long – intelligence the
advisors can then use to better serve their clients.

“Jackson has tapped into the flexibility and power of interactive
video,” said David Schwartz, Vice President of Software Solutions at
Pitney Bowes. “They’re primarily a B2B company, but they understand the
social nature of digital technology. It’s exciting to see how they are
helping advisors engage their customers in such a smart, data-driven

About Pitney Bowes

Pitney Bowes is a global technology company offering innovative products
and solutions that enable commerce in the areas of customer information
management, location intelligence, customer engagement, shipping and
mailing, and global ecommerce. More than 1.5 million clients in
approximately 100 countries around the world rely on products, solutions
and services from Pitney Bowes. For additional information, visit Pitney
Bowes at www.pitneybowes.com.

About Jackson

Jackson is a leading provider of retirement solutions for industry
professionals and their clients. The company offers a diverse range of
products including variable, fixed and fixed index annuities designed
for tax-efficient accumulation and distribution of retirement income for
retail customers, and fixed income products for institutional investors.
Jackson subsidiaries and affiliates provide specialized asset management
and retail brokerage services. Jackson prides itself on product
innovation, sound corporate risk management practices and strategic
technology initiatives. Focused on thought leadership and education, the
company develops proprietary research, industry insights and financial
representative training on retirement planning and alternative
investment strategies. Jackson is also dedicated to corporate social
responsibility and supports charities focused on helping children and
seniors in the communities where its employees live and work. For more
information, visit www.jackson.com.


A variable annuity is a long-term, tax-deferred investment designed for
retirement, involves investment risks and may lose value. Earnings are
taxable as ordinary income when distributed and may be subject to a 10%
additional tax if withdrawn before age 59 ½.

The latest income date allowed is age 95, which is the required age to
annuitize or to take a lump sum. Please see the prospectus for important
information regarding the annuitization of a contract.

The standard death benefit is equal to contract value on the date of the
claim and does not include any additional guarantees.

Elite Access Fixed and Variable Annuity (VA650, VA660) is issued by
Jackson National Life Insurance Company (Home Office: Lansing, Michigan)
and in New York (VA650NY, VA660NY) by Jackson National Life Insurance
Company of New York (Home Office: Purchase, New York).

Variable annuities are distributed by Jackson National Life Distributors
LLC, member FINRA. May not be available in all states, and state
variations may apply. This product has limitations and restrictions,
including withdrawal charges and excess interest adjustments (interest
rate adjustments in New York) where applicable. Jackson issues other
variable annuities with similar features, benefits, limitations and
charges. Discuss them with your representative or contact Jackson for
more information.

PR2134 05/16

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