HOLLYWOOD, Calif.–(BUSINESS WIRE)–The Society of Motion Picture and Television Engineers® (SMPTE®)
completes 100 years in 2016 and the Annual
Technical Conference (ATC) that started on 24th October
marks a special celebration for the industry. Ittiam
Systems, the leading provider of advanced video technology and a
member of the Alliance for Open Media (AOM) presented insights into the
relevance and readiness of VP9 technology to the online video industry
based on its extensive experience with multiple VP9 products and early
deployments of the format.
The presentation included some of the following aspects:
- Technology and business drivers for higher compression with VP9
-
Technical overview of the format and the key features that benefit
online video applications -
Benchmarking data to showcase 30-45% savings in bit rate over the
incumbent H.264 format -
Overview of enhancements to VP9 codecs by Ittiam to deliver over 2x
gains in speed -
Opportunities for quality improvements with VP9 and the areas being
targeted by Ittiam
“VP9 is designed for the next generation of online video services, and
it is good to see partners like Ittiam working to raise awareness about
VP9’s benefits,” said Matt Frost, Head of Strategy and Partnership for
Google’s Chrome Media Teams. “Our team has spoken about the technical
advantages of WebM codecs in previous SMPTE conferences. Having worked
closely with Ittiam over the last few years, we’re happy to see them
extending that message to cover the practical aspects of VP9 encoder and
decoder implementations that will benefit the engineers in the industry.”
“We would like to congratulate SMPTE for successfully supporting a
century of technological advances in entertainment technology. We are
humbled to be a part of this milestone event, in the 100th
year of the successful conference history, and to contribute towards the
next era of video technology,” said Mukund Srinivasan, VP – Cognitive
Media Client Business and Head of Americas Business Strategy for Ittiam,
and speaker at SMPTE 2016. “The VP9 standard immensely benefits the
online video industry and we hope that the data and insights shared by
Ittiam provides an improved understanding of the format to accelerate
its adoption.”
More information about Ittiam’s VP9 products can be found here.