NEW YORK, March 3, 2015 /PRNewswire/ — Fusing athletic sensibilities with classic heritage details, UGG® (UGG), a division of Deckers Brands (DECK) is introducing its brand new exclusive technology, Treadlite by UGG™, into its Men’s Spring 2015 collection. Treadlite by UGG™ offers a supremely lightweight and ultra-durable outsole compound that leverages proprietary RMAT® technology – a new material compound with rebound and durability that offers phenomenal grip and exceptional rebound when used as an outsole. UGG is the only casual footwear brand harnessing this innovation.
Treadlite by UGG™ debuts its collection-defining low profile outsole that is equal parts lightweight, flexible and durable on February 1st as part of its Fathom collection. The collection will be sold at UGG stores, on uggaustralia.com and at select retailers, including Nordstrom, Lord Taylor, Zappos, Dillards and Bloomingdales. Ranging in price from $120 to $140, the Men’s Spring Fathom collection features six styles in a variety of sandals and sneakers.
Stuart Jenkins, Senior Vice President Innovation and Product Development: « UGG is a brand that is committed to innovation. We are constantly improving our products to bring customers the highest quality experience and unsurpassed comfort across all of our product categories. The technology that went in to creating this ultra-lightweight yet exceptionally comfortable and durable outsole for Treadlite by UGG™was a natural evolution for our comfort casuals. »
Paving the way for the future of the men’s casual category, Treadlite by UGG™ is poised to redefine comfort casuals by infusing traditional silhouettes with a cutting edge outsole that includes the following benefits:
LIGHTWEIGHT: Treadlite by UGG™is superior to other foams in abrasion resistance, eliminating the need to apply rubber parts to the bottom of a shoe, resulting in a lighter product.
CUSHIONING: Treadlite by UGG™’s core compound ingredient is rubber, which provides more elasticity than injected EVA. This elasticity provides a dynamic compression effect, giving the consumer a « bouncier » ride.
TRACTION: The Treadlite by UGG™ compound contains rubber, which grips exceptionally well on both wet and dry surfaces.
DURABLE: The Treadlite by UGG™cushioning does not degrade like EVA, so the quality of the « ride » is sustained.
FLEXIBLE: Because Treadlite by UGG™doesn’t « pack out, » it can be formulated softer than other materials normally used.
Starting in Spring 2015, the new Treadlite by UGG™ outsole will be utilized in Men’s, Women’s and Kids’ styles.
Founded in 1978 in California, UGG® has built a reputation on luxury and comfort by using only the finest materials in the world, employing the highest standards of craftsmanship, and delivering new and innovative styles well beyond the original Classic boots. The UGG® brand is recognized as a premium lifestyle brand with more than $1 billion in annual sales, offering footwear, loungewear, outerwear, home products, cold weather accessories and handbags under the UGG Women, UGG for Men, UGG Kids, UGG Handbags, UGG Loungewear, UGG Home and I HEART UGG® product lines. The brand’s concept and outlet stores offer the ultimate brand experience with 130-plus locations worldwide, including New York, San Francisco, Los Angeles, Paris, London, Tokyo, Shanghai and Beijing. For more information, visit our website, www.uggaustralia.com, and our blog, blog.uggaustralia.com. @UGGAustralia #THISISUGG
About Deckers Brands
Deckers Brands is a global leader in designing, marketing and distributing innovative footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The Company’s portfolio of brands includes UGG®, I HEART UGG®, Teva®, Sanuk®, TSUBO®, Ahnu®, MOZO®, and HOKA ONE ONE®. Deckers Brands products are sold in more than 50 countries and territories through select department and specialty stores, 138 Company-owned and operated retail stores, and select online stores, including Company-owned websites. Deckers Brands has a 40-year history of building niche footwear brands into lifestyle market leaders attracting millions of loyal consumers globally. For more information, please visit www.deckers.com.
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- Consumer Discretionary
- UGG Australia