Interactive video revs up while truly native experiences lag

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Jeep is driving mobile video views

Jeep is driving mobile video views

By Brielle Jaekel

Advertisers are opting for an interactive video experience on mobile more and more. For instance, Jeep recently generated a 43-second average in-view time by pairing an optimized banner ad with interactive mobile video in a choose-your-own story format, likely seeing success by making sure not to intrude on the reading experience (see more).


Jeep’s choose-your-own-story video advertisement

Marketers must focus on creating an optimized user experience. If the technology is questionable and load times are long, consumers will be frustrated and the content will be wasted, creating a negative image.


Honda’s interactive video campaign

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