NEW YORK–(BUSINESS WIRE)–Innovid,
the world’s leading video marketing platform for advertisers to engage
consumers across all screens and channels, today announced the
appointment of Bryan Simkins as senior vice president of brand
solutions. Simkins will be responsible for growing and cultivating
Innovid’s brand partnerships and helping them implement data-driven
video marketing – a key element in marketer’s campaigns and strategies
for 2018. Simkins will help connect brands with their consumers more
effectively, particularly in this time of rapid transformation of the TV
industry.
Simkins brings more than 15 years of media and marketing technology
expertise, including senior roles at Starcom MediaVest Group (SMG),
where early on he recognized the importance of Innovid as a media
agnostic video marketing platform. He also held roles at Digitas,
Accuen, BBDO, FedEx, and most recently at Transparent, a marketing
technology consultancy, where he was a founding partner and provided
services to senior industry leaders—from strategy development to
implementation of marketing technologies, as well as amplification and
education across the industry.
“Innovid is an undisputed leader in creating and executing strategic,
data-driven video marketing across all screens,” said Simkins. “In a
time where transparency is critical, the largest global brands in
consumer packaged goods, auto, financial services and more, are using
the Innovid platform to get a single view of their entire digital video
investment. I am excited to work with them to grow their businesses, and
create strong customer relationships through technology.”
“With hundreds of Innovid campaigns in 2017 being data-driven and 79
percent of brand marketers stating that data would be key in their 2018
video strategy, having Bryan on board couldn’t come at a better time,”
said Beth-Ann Eason, president of Innovid. “Bryan’s expertise in
addressability will help us to support more marketers in their quest for
better business outcomes through data-driven video marketing, and will
help shape the industry development of the future of TV. Bryan’s
experience and knowledge of a marketer’s needs is a huge asset to us and
will put Innovid in an ideal position for future growth.”
For more information about Innovid, please visit www.innovid.com
or follow us on Twitter @Innovid.
About Innovid
Innovid is the world’s #1 online video marketing platform, delivering
more video than any company across PCs, tablets, mobile phones, smart
TVs and streaming devices. Innovid helps leading advertisers and
agencies leverage the power of data to create interactive and
personalized video that delivers 80 percent higher performance than
traditional pre-roll. Most recently, Innovid was featured in Business
Insider’s 19 Most Interesting Ad-Tech Startups of 2017. Please visit www.innovid.com
for more information.