SAN FRANCISCO, Feb. 12, 2015 /PRNewswire/ —ON24, the global leader in webinar marketing solutions that drive demand generation and customer engagement, today announced that it has been recognized by Forrester Research as a leader in « The Forrester Wave: Enterprise Video Platforms And Webcasting, Q1 2015. » According to the report, « ON24 is the best pure webcasting solution. »
Forrester’s Wave report is a 24-criteria evaluation of 16 video platform and webcasting providers. The report includes three separate Wave analyses, including Enterprise Video Platforms for Webcasting, Enterprise Video Platforms for Portals, and Enterprise Video Platforms for Webcasting and Portals (the latter representing combined solutions for video portals and webcasting).
In the report, Forrester states that « ON24 has the best webcasting technology for marketers. » Forrester finds that ON24 is addressing the needs of marketers with:
- Flexibility to brand webcasts and to customize them with widgets that increase functionality and integrations
- New brandable video portal offering
« ON24’s focus on marketers is also evident in its support for data, » the report continues.
- Tools for scoring attendee engagement
- Integrations with key marketing automation players such as Marketo, Eloqua and Salesforce
- Ability to benchmark webinar effectiveness
« We are honored to be recognized by Forrester Research as a leader in webcasting, » said Sharat Sharan, co-founder, president and CEO, ON24. « Ours is a purpose-built webinar marketing platform, a key reason we hold a leadership position in this space. We will continue to meet the needs of marketers demanding real business results with ongoing enhancements to our product portfolio. »
About ON24, Inc.
ON24 is the global leader in webinar-based marketing solutions that drive demand generation and customer engagement. Its patented cloud-based platform features an interactive and immersive user interface and industry-leading webinar analytics for events, campaigns and benchmarking. Providing one-click access from any device, ON24’s award-winning solutions are integrated with leading CRM and marketing automation platforms, enabling marketers to optimize demand generation, enhance lead qualification and accelerate sales pipeline opportunities.
Additional applications for the ON24 product portfolio include virtual training, talent development and town hall meetings. More than 1,000 enterprises of all sizes rely on ON24, including IBM, CA Technologies, Merck, JPMorgan Chase, Deloitte, Credit Suisse and SAP. The company is headquartered in San Francisco, with offices throughout the world. For more information, visithttp://www.on24.com.
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