by Tobi Elkin
5 hours ago
The Interactive Advertising Bureau (IAB) named digital marketing veteran John Frelinghuysen as the trade group’s newest publisher-in-residence.
In this new advisory capacity,
Frelinghuysen will work with IAB and its Digital Video Center of Excellence to address pressing issues and help publishers and brand marketers navigate shifts in consumer video viewing behaviors on a
variety of screens and platforms.
Most recently, Frelinghuysen served as executive vice president for digital media at Disney/ABC Television, where he led digital product, technology, business
development, and strategy for the ABC Network, Disney Channels, and Freeform.
Prior to joining Disney, Frelinghuysen served as senior vice president of Strategy for AOL,
a senior strategy consultant with Bain Company and Booz Allen Hamilton (now Strategy), Frelinghuysen led several key initiatives for IAB, including the launch of Making Measurement Make
Sense, Building Brands Online, and Digital Pricing Benchmarking.
Frelinghuysen served from early 2016 until recently as an IAB Board Member.
This marks the second time that IAB has invited
an industry pioneer to take part in its publisher-in-residence program. Peter Naylor, currently senior vice president, advertising sales, Hulu, and chairman of the IAB Digital Video Center of
Excellence Board, was the first to serve in this role in November 2013.