How to Create Multiple Narratives in Non Linear Video Marketing

The ubiquity of laptops, smartphones, and tablets has changed how we all consume media. For advertisers and marketers it’s now essential to utilize a whole range of video-hosting platforms to get your brand message across. Creating joined up video marketing campaigns across multiple platforms is now par for the course for marketers as they try to reach diverse communities that consume content on different platforms and at different times of the day.

From television to YouTube and Vimeo to micro-movie making services like Vine and Instagram, weaving a single marketing campaign across a multitude of video platforms means delivering a compelling non-linear narrative.

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