How Jeff Weiner turned LinkedIn into a $33B marketing company (Video)

Feb. 6 — On “Before The Bell,” Bloomberg’s Matt Miller, Pimm Fox and Olivia Sterns to run down the top stories of the day. They speak on “In The Loop.”

Jeff Weiner

Jeffrey « Jeff » Weiner, chief executive officer of LinkedIn Corp., speaks during a Bloomberg West television interview at the company’s headquarters in Mountain View, California, in May 2013. After making a series of changes to LinkedIn’s business model last year Weiner successful turned the company into a marketing tool more than a recruiting tool.

Stunning Napa Valley Views15 photos

Michael del Castillo
Upstart Business Journal Technology Innovation Editor


LinkedIn’s backbone is no longer Talent Solutions, the tools recruiters use to identify the perfect talent for their company, according to a Forbes report today. Instead, the social network for professionals has become a marketing behemoth, thanks to a couple of key moves by Jeff Weiner, the Mountain View-based company’s co-founder and CEO.

From the Forbes piece:

In a conference call with investors late Thursday, Weiner highlighted a variety of growth initiatives in Marketing Solutions. Among them: rapid growth in « sponsored updates, » in which companies pay extra to show news, analysis or other content to likely job candidates. He said such material now accounts for about one-third of Marketing Solutions revenue. He also said that LinkedIn’s $170 million acquisition of Bizo last year now gives the company the tools needed to provide marketers with a more sophisticated and fully integrated way of reaching customers

The changes boosted LinkedIn’s Marketing Solutions department by 56 percent, making it a bigger part of the companies total revenue than Talent Solutions, which still grew impressively by 41 percent, according to the report.

Before going public in 2011, LinkedIn (NYSE: LNKD) raised $206 million in venture capital from Sequoia Capital and others. Since opening at $45 a share, the company’s stock has grown to $271. Today alone, the $33.7 billion company saw its stock increase 14 percent.

Michael del Castillo is the technology and innovation reporter at Upstart Business Journal, a member of American City Business Journals. A graduate of Columbia University, his work has appeared in the New Yorker. He is also the cofounder of Literary Manhattan, a nonprofit dedicated to promoting Manhattan’s literary community and creating new ways to appreciate literature.

Laisser un commentaire