Opera Mediaworks and Hilton Hotels Resorts have just launched a mobile campaign featuring an interactive 360° video that takes the viewer on a “virtual vacation.”
What makes it all possible? Opera’s latest mobile video ad unit designed to create a fully immersive and engaging experience.
The technology, which allows the viewer to fully control the viewpoint simply by tilting or rotating the device — rather than tapping or swiping the screen to explore the environment — has been popular among auto, entertainment and sports verticals, who use it provide viewers a 360° view of an interior of a vehicle, live television show set or basketball court. But for the tourism industry, the applications of the technology stretch much further, a provided statement explains.
“Innovation is at the forefront of everything we do at Hilton. Since our founder Conrad Hilton bought his first hotel in 1919, we’ve led the industry in our approach to products, amenities and services,” says Mary Beth Parks, Senior Vice President of Global Brand Marketing at Hilton Worldwide. “We are continuously exploring new technologies and platforms to connect with vacation-goers in ways that are relevant to today’s evolving guest experience — and being among the first brands to launch a 360° video with Opera Mediaworks continues our pioneering heritage in the hospitality industry.”
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