The Analytics 2016 conference earlier this month in Singapore was an opportunity for leaders in marketing and business analytics to come together and take stock on the progression of the industry.
Discussions revolved around key issues including omnichannel analytics; understanding profiling and customer lifetime value; fostering a sustainable analytics team and organisational culture; overcoming challenges of trust and transparency with data; powering social analytics and more.
The one-day forum also featured experts from Levi Strauss Co, Dell, MasterCard, Unilever, AIG, NTUC Income, Lenovo and more leading the charge and was supported by knowledge partners AdParlor and Cartesian Consulting and exhibitor Aimia.
Check out the highlights from the conference below:
Here are some of the views shared during the event: