GRX Marketing and Creative Pharmacist announce they have formed an
exclusive partnership. The partnership aims to bring a new video
marketing service for independent pharmacy owners to utilize on their
digital media platforms. GRX Marketing is a leading provider of
customized marketing solutions to independents, and Creative Pharmacist
are pioneers in the industry in providing clinical pharmacy solutions
for this market.
Video has gained popularity in marketing to consumers, and become a
viable way for businesses not only to sell, but educate consumers as
well. According to Animoto, 95% of viewers retain a message they watch
compared to only 10% seeing it in text.
Through this partnership, independent pharmacy owners can receive
high-quality, educational videos, created by the Creative Pharmacist
team, to market their services via social media, on their website, or
through email campaigns. « In today’s landscape, utilizing video
marketing within the pharmacy’s social media and web campaigns is
vital, » said David Pope, PharmD, CDE, Chief of Innovation at Creative
Pharmacist. « The combination of our technology and targeted videos with
the expertise of the team at GRX Marketing will be a powerful resource
for pharmacies looking to take the next step in their marketing efforts. »
GRX Marketing will execute the marketing of the videos, on the various
platforms on the owner’s behalf, allowing them to easily promote their
services without the burden of writing, creating and marketing the
videos. ‘We are thrilled with to team up with Creative Pharmacist, as we
are always looking for new, initiative ways for our clients to promote
their services, and this partnership provides that unique opportunity,”
states Nicolle McClure, President of GRX Marketing.
GRX Marketing, part of GRX Holdings, LLC is in West Des Moines, IA. The
company is also the single overall owner of 20 independent pharmacy
locations in the central Iowa area. For more information about GRX
Marketing, visit www.pharmacymarketing.com.
Creative Pharmacist was co-founded by a community pharmacist and a
technology expert in 2008, Creative Pharmacist, developer of the STRAND®
clinical platform, is the U.S. market leader in helping pharmacists
launch clinical services within their community. They support community
pharmacists across the country in engaging patients with chronic
disease, such as diabetes, through STRAND®, a wide-reaching
intervention, documentation, and education platform capable of
developing the new Pharmacist eCare plan. Their mission is to transform
the community pharmacy marketplace by inspiring and empowering
pharmacists to engage clinical pharmacy practice to improve both the
health of their business and the health of their patients. For more
information, please visit: www.creativepharmacist.com.
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Last updated on: 13/07/2017