[This unedited press release is made available courtesy of Gamasutra and its partnership with notable game PR-related resource GamesPress.]
London, 7 December 2016:
Green Man Gaming
, a global e-commerce technology company in the video games
industry, today announced the appointment of Mat Braddy, former
JUST EAT Chief Marketing Officer as a Board Advisor. As a
brand and marketing guru, Mat brings his experience of working in
high growth companies and successfully raising awareness of
challenger brands to Green Man Gaming as the company plans to ramp
up its global marketing activity.
Mat successfully positioned JUST EAT to become the challenger
brand for cooking at home, making it a leading brand in takeaway
delivery around the world prior to its IPO on the London Stock
Exchange. Prior to this, he was responsible for all online
marketing at The Financial Times including FT.com and led the
marketing team at Toptable.com.
“We are living in times of unprecedented change in user
behaviour. The idea that a product is physical is fast becoming
obsolete. I’ve known Paul for a few years and have been impressed
with his foresight, building Green Man Gaming up to be one of the
worlds fastest growing video games e-commerce companies,”
said Mat Braddy. “As the digital challenger to the
traditional retail, Green Man Gaming has built a remarkable
technical platform with a truly global footprint. I’m looking
forward to working with the team to evolve their challenger brand
using some of the techniques we found accelerated growth at JUST
EAT.”
“Mat has clearly demonstrated that he knows how to build a
strong technology brand through both digital and traditional
marketing campaigns with his experience of working with successful
high growth online businesses such as JUST EAT. With Green Man
Gaming’s continued growth acceleration and expansion through
increased localisation, Mat’s experience and skills will be
invaluable for our market positioning globally going
forward,” said Paul Sulyok, CEO and Founder of Green Man
Gaming.
#END#
Notes to Editor
For more information, please contact:
Suraya Adnan-Ariffin, Head of PR and Communications at Green Man
Gaming
E:
suraya.adnan@greenmangaming.com
T: 0208 035 8066 / 0207 135 2274
About Green Man Gaming
Green Man Gaming is a global e-commerce technology company in
the video games industry and the first choice for millions of
gamers around the world.
We offer a wide range of digital games that our customers can
play on their favourite platforms including PC, Mac, Sony
Playstation and Nintendo. Working directly with over 500
publishers, developers and distributors, we offer gamers in 190
countries a large catalogue of multi-platform games at competitive
prices. Green Man Gaming is an official distributor of Sony PS4,
Nintendo, Steam, Uplay, Rockstar Social Club and many more PC
platform products.
Green Man Gaming’s Publishing arm works with developers to
help publish and market their own games, supporting them every step
of the way. Our vibrant online community also connects gamers and
rewards them for in-game activity. This gameplay data allows us to
further improve the overall gaming experience.
Our passion for games and strong community platform provides
gamers with the ultimate multi-platform destination to shop,
connect and get the best insights online.