Globe, Viva tie up to bring exclusive video content on mobile

Sealing the partnership between Globe and Viva are (from left) Viva PSICOM Vice Chairman Arnel Gabriel, Globe SVP for Consumer Mobile Marketing Issa Cabreira, Globe Senior Advisor for Consumer Business Daniel Horan, Viva Communications Chairman and CEO Vicente del Rosario Jr., Globe Director for Content and VAS Rina Azcuna-Siongco, and Viva Communications Vice President Vincent del Rosario. (Contributed photo)

AS PART of its commitment to bringing innovative content to its customers on the back of its partnerships with global brands such as Spotify and the NBA, Globe Telecom forged an exclusive partnership with Viva Communications, the biggest entertainment content provider in the country today, to enable access to thousands of movies, music videos and live concerts and events on their mobile phones.

With the partnership, Globe prepaid and TM customers gain access to Viva’s rich library of video content in the form of movie clips, bloopers, outtakes and behind-the-scenes, movie promo segments, compiled classic movie lines, compilations, music and lyric videos, press conferences, event clips, and concert highlights, among others.

The videos are available on the telco’s one-stop shop virtual video store Piso Mall, which allows users to watch videos on their mobile phones from a selection of over 200,000 videos, with each video available for viewing for as low as P1.


With Piso Mall, Globe prepaid and TM customers can enjoy their favorite TV shows, movie trailers and clips, music videos and video tutorials at a pocket-friendly price, anytime, anywhere via their mobile phones.

“With Piso Mall, we are bringing entertainment at the comfort of one’s mobile phone. We are proud to have Viva as our first local content partner as we only partner with the best. Globe and Viva share the same vision and commitment to giving the Filipino consumers what they want. Filipinos are entertainment lovers – we sing, we dance, we watch movies, we love our celebrities. There’s no better partner than Viva, and Globe is bringing an amazing portfolio of video content from Viva to our consumers who now live a very digital lifestyle,” said Issa Cabreira, SVP for Consumer Mobile Marketing at Globe.

“As Globe partners with the best, Viva also partners with the best. Globe is our only partner in this endeavor and I hope it will be a long-lasting tie-up. I’m sure this will be one of our biggest projects,” said Vicente del Rosario Jr., chairman and CEO of Viva Communications.

Prepaid customers need not worry about charges from data usage because video browsing on Piso Store is free and does not require maintaining balance. Prepaid customers will only be charged upon viewing of the videos.

Globe and TM customers may access Piso Mall by texting PISO to 8888 or by visiting on their mobile browser. There is no maintaining balance required to access Piso Mall and no additional data charge when browsing the videos through the Piso Mall. (PR)

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