Gazprom targets online video market

Russia’s Gazprom Media has completed the acquisition of a 33.3% stake in Pledform, paving the way for the launch of what could become one of Russia’s leading online video platforms.

In a statement, Gazprom Media says that the two parties have created a joint venture named Ruform.

This will effectively see Rutube, which is owned by Gazprom Media, team up with Pledform to create a new online video platform.

It adds that Russia’s video internet advertising market was work R5.3 billion (€71.5 million) in 2015, with Rutube and Pledform accounting for 8% and 14% respectively.

With the market projected to grow by 15% this year, the new platform’s share could be around 26%.

Rube generated over 4.4 billion views in Russia and abroad in 2015, while Pledform had about 6 billion views.

Views are projected to grow by 3% on PCs and 20% on mobile devices this year.

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