First sessions for Mumbrella360 revealed covering advertising, marketing, radio, native, strategy, crowdsourcing …

Joy-Robins quartz

Joy Robins: Quartz VP will discuss how advertisers need to regain consumers’ trust

The first major group of speakers for this year’s Mumbrella360 conference has today been revealed, including four more international speakers.

June will see the debut appearance on the Mumbrella360 stage for native publishing giant Quartz.

Joy Robins, the New York-based senior VP of global revenue and strategy for Quartz, will discuss what advertisers and publishers need to do to regain the trust of consumers who have become tired of intrusive ads and misleading designs intended to make them click.

Quartz is arguably the world’s biggest native media-led business publication, owned by Atlantic Media Co., and employing more than 150 journalists.

Another international session will see Boston-based programatic radio airtime buying expert Mike O’Neil join Southern Cross Austereo’s chief digital enablement officer, Vijay Solanki, to discuss global trends in radio and audio and what they mean for brands. Solanki joined SCA last year after an international career that included marketing for Unilever, working on the music start-up Shazam and a digital innovation role with Philips.

lisa mathews

Lisa Matthews: strategy director at Design Bridge Asia and former Unilever marketer to speak at Stump The Srategist panel

Singapore-based Lisa Matthews will join the Stump The Strategist panel, which is curated by consultancy Step Change. Matthews, strategy director at Design Bridge Asia, worked for Unilever in South Africa and the UK for 12 years including working on the FMCG giant’s ice cream brands and UK product start-ups.

She will be joined for the panel – in which strategists grapple with a communications question live on stage – by Mumbrella360 regular Ashton Bishop, producer and strategist Clare Rainbow and strategist Glenn Barrett.

Bishop: returning to Mumbrella360 stage

Bishop: returning to Mumbrella360 stage

Also travelling from Singapore, Ed Pank, managing director of Warc Asia Pacific (the World Advertising Research Centre) will update last year’s presentation to Mumbrella360 on the marketing lessons from the world’s most awarded brand campaigns, with a new set of case studies.

The international lineup already includes adland provocateur Cindy Gallop who will travel from New York to offer her take on the fierce debates currently raging over the underrepresentation of women in many sectors of the communications industry.

Meanwhile, BMF planners Christina Aventi and Ali Tilling will present a session called Life Inside The brief: How to be a mum and work in adland. The duo will offer their perspectives on being their own target market, and balancing an agency career with a family life.

All of the sessions announced today came through Mumbrella360’s open submissions process. Other sessions include:

468x60_Mumbrella360_EB

To see more information on the sessions, go to the Mumbrella360 website. Earlybird tickets, with a discount of 30%, are on sale until next month. The event kicks off with a networking afternoon on Tuesday June 7 and the conference is on June 8 and 9.

Because of a large number of submissions for this year’s event, Mumbrella has not yet concluded the acceptance process. Those still waiting to hear should not take today’s initial announcement as meaning that they have been unsuccessful.

Comments

  1. MC
    9 Mar 16
    1:13 pm

  2. We look forward to Cindy Gallop throwing petrol on the dying embers of outrage.

    But I guess that was why she was invited.

  3. mumbrella
    9 Mar 16
    1:48 pm

  4. Hi MC,

    I note from your IP address that you appear to work at an agency that I would have thought has more reason than most to be interested in this topic.

    And while you may think this is a “dying” issue, I respectfully disagree.

    The industry has still got a diversity problem, and as we’ve already said, we’re going to try to do our bit to address it, not to do our bit to “be positive” by shutting up about it as some have suggested.

    Some of it is small, practical contributions we can address directly ourselves.

    These have included making the Mumbrella Awards the first in the industry (we believe) to have a gender balanced jury.

    And also by taking steps to address the disparity in speakers at events including our own. You’ll have seen from the above announcement that we achieved a balance in our initial session announcements. I don’t know whether we will get to 50/50 this year once all 60 or 70 sessions have been announced, but we’re going to try. I’ll be writing more about that in the coming days.

    And we will be talking about the issues at our events, as we have done for a number of years. Not announced yet, but we will, once again, address the issue of ethnic diversity in the media industry at the event. I hope there are more people in the room this year. Indeed, we’ll be dedicating a whole stream to having a mature debate about various issues around people and diversity across the communications world.

    There are other things we are working on too which we’ll talk about more in the coming weeks and months.

    To address your point directly: We announced Cindy Gallop’s participation in Mumbrella360 some weeks before your agency did your own bit to put a woman on stage by inviting her to jump out of a cake at your birthday party.

    So no, that’s not why she was invited. But sure, keep telling yourself that.

    Tim Burrowes – Mumbrella

Have your say

Laisser un commentaire

Votre adresse de messagerie ne sera pas publiée. Les champs obligatoires sont indiqués avec *