With five one-minute films about Zadar featuring culture, gastronomy and adventure tourism, showing all its landmarks along with the famous Greeting to the Sun and promoting Maraschino as an authentic Zadar product, the Zadar Tourist Board embarked on a marketing video campaign « Feel Zadar », which aims to present a unique tourist offer of Zadar and extend the tourist season by the end of October, reports Tourist Board Zadar.
The use of film media is not a novelty in marketing campaigns, but what makes the Zadar videos special and particularly impressive is the atmospheric and poetical nature of the work which was done by director Andrea Buč and her amazing team. The videos were shot by Milan Latković and Duje Kundić, edited by Koraljka Maričić and produced by Mirta Mirt. Each of the short videos highlights the mood, sensation, ambience and the unique experience of Zadar, which is something quite different from the usual tourist promo videos.That’s why « Feel Zadar » was the right choice for the campaign title.
« The creative sensibility of director Andrea Buč perfectly matches the message and the ‘feel’ of Zadar we wanted to share with the audience. We did not want to make another ‘trendy’ tourist movie, but to create a recognizable and unique video which will reflect the exceptional potential of Zadar as a desirable year-round tourist destination. We wanted people to get the ‘feel’ of the city, » says director of Zadar Tourist Board Ante Rados about the project, which has been launched on Tuesday to win over Croatian, and afterwards European and world tourism market.
« The short films celebrate the impeccably clean sea (even by the city centre), rich cultural heritage, ecclesiastical tradition and history, museum spaces, sports facilities and natural beauties surrounding the city – and they are meant for everyone, especially for people who always want and search for more”, adds Rados.
Along with the film crew, the whole team of the Tourist Board Zadar worked on the « Feel Zadar » promotional campaign and videos. “If this sort of tourist promotion proves successful, we might continue to make another five to ten new promo videos. Very soon. Unlike some other types of promotions, it is easy to track and measure the performance and success of the campaign. If the campaign turns out to be a success, we plan to make more movies later in the fall.These videos featuring Zadar during autumn and spring time would make broader and more extensive promotions in the external markets at the beginning of next year, with the aim of extending the main tourist season, » says the PR of the Zadar Tourist Board, Ante Galić, adding that they are also preparing promotions of « Advent in Zadar » and « Tuna, Sushi Wine Festival 2018 », which will be held in February (2-11) next year.
First in Croatia, then in the UK, Germany and France
The first part of the campaign, the main goal of which is to present the city of Zadar in all its beauty and extend the main tourist season until late October, that is to further develop the potential of Zadar as the year-round destination, is based on the little known fact that local tourists make up 11 percent of overnight stays in Zadar. Therefore, in the initial three-week period, this campaign will be primarily be focused and intended for Croatians, with all the elements of the campaign: films, visuals, PR articles and a special website. » After analyzing the campaign, we will then turn to three key foreign markets where many of our low-cost flights come from, namely the UK, Germany and France, » says Director Rados.
Five movies – five messages
Each of the five films carry a different mood and present a different city experience, so there are different slogans that appear at the end of each one-minute video: “Once you taste it, you’ll love it », « The home of world’s best sunset », “Flaming Sunset:The experience you will never regret », « Takes your fun seriously » and « Go where the winners go ».
Excerpts translated from Zadarski.hr