Facebook Reportedly Pitching Cinemagraphs To Advertisers

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Facebook is anticipating to emanate some-more stop and glance moments for promotion in a News Feed.

AdWeek reported today that a amicable network is display marketers a photo-video hybrid called cinemagraphs as an choice to video advertising. Similar to charcterised GIFs, cinemagraphs are photographs that uncover continual suit in an removed partial of a image. Cinemagraphs have been used in promotion to good outcome by Kevin Burg and Jamie Beck, photographers who coined a tenure in 2011.

Done well, a format can be mesmerizing, that is apparently something that advertisers covet.

“You’re going to start saying a ton of these on Facebook,” an promotion executive who has seen a beam constructed by Facebook called “Hacking Facebook Autoplay” told AdWeek.

Facebook doesn’t support charcterised GIFs though cinemagraphs can be installed as a video and given Facebook video autoplays in users News Feeds they could be an effective apparatus for marketers. And final week’s Instagram update to concede video to loop automatically should fit in easily with cinemagraphs.

Burg and Beck have combined ads for brands, including Saks Fifth Avenue and Lincoln Motor Co., on Tumblr, and Burg told AdWeek they have been receiving many inquiries about producing for Facebook.

“People can’t stop staring during them,” Burg said. “Isn’t that what advertisers want?”

A Facebook orator declined to comment.

You can review AdWeek’s story here.


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