Eyeview, Israeli Video Ads MarTech Firm, Raises $21.5 Million to Enhance Outcome-Based Video Marketing Technology

Eyeview, an industry-leading provider of outcome-based video marketing technology, has announced that it has raised $21.5 million in series D round of equity funding. The investment round, which saw participation from existing investors, was led by a new financer Qumra. The company has therefore expanded its list of investing partners. Lightspeed Venture Partners, Gemini Israel Ventures, Nauta Capital, Innovation Endeavors, and Marker LLC are the existing investors that also participated in the round, which raises Eyeview’s total fund to $56.8 million. The company has planned to utilize the latest fund to accelerate its engineering efforts and further advance its marketing technology.

Oren Harnevo, co-founder and Chief Executive Officer, Eyeview, said in an official blog post, “I am excited to announce today that Eyeview has raised an additional $21.5 million, a significant milestone on our path to establishing leadership in outcome-based video marketing.” He added, “Qumra has invested in Eyeview because of our continued growth, differentiated technology and ability to provide proven, incremental offline sales for our clients.”

Eyeview strives to combine digital personalization efficiency with the TV video branding effectiveness in order to enable brands to increase ROI through enhanced video ad experience. The company intends to deliver highly personalized ads based on viewers’ preference, which is a domain where it does not have too many competitors. Since 2007, when it was founded by Harnevo along with Gal Barnea and Tal Riesenfeld, the company has recorded impressive growth. Eyeview’s revenue tripled since the last funding, with only 20% increase in its workforce. Its clientele is dotted with Fortune 1000 companies such as Priceline, Honda, Walgreens, and PG. All these factors together could have played a crucial role in setting the stage for series D.

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