Singer Elizabeth Rose wants you to play with her emotions.
In an innovative video created in collaboration with Google Play, the Sydney electro-pop artist puts the power in the hands of the viewer.
The innovative video for her song Playing With Fire is fully interactive, meaning anyone who watches it can tap, swipe and rotate their phones or tablets to make the video do what they want it to.
With the tap of a finger, shapes fly across the screen as Rose’s head stays static. Or swipe the screen and Rose’s head splits into symmetrical shapes, reminiscent of a Picasso painting.
It’s the first project of its kind for Google Play and is an Australian initiative.
« It’s built in multiple layers of video that are playing in parallel all at once. And we’ve coded parts of those, each of the different layers to be transparent at different times, so it actually allows you to interact with different parts of it while Elizabeth is sort of right there singing to you, » Sophie Hirst from Google Australia told AAP.
Rose has released seven singles and two EPs,and is about to release her first album, Intra, followed by a tour in June.
« Elizabeth Rose has a really strong visual style and that has an natural fit when you’re looking at technology and building an interactive video, » Hirst said.
Rose is proud of the interactive video, stating: « I always try to have some quirky elements with the clips I make, but nothing is as ground breaking as this one. »
With two Bjork-like buns in her hair for some of the video, it would be easy to presume that Rose has taken some inspiration from the Icelandic artist.
Bjork’s videos and visual style are often groundbreaking. The video for her 1997 track All Is Full Of Love has been on permanent display in New York’s Museum Of Modern Art for its use of cutting edge computer animation to show the assembly of a robot with Bjork’s features.
Last year Bjork released a 360 degree video for her track Stonemilker and next month’s Vivid Festival in Sydney will showcase her innovative video collaborations with a curated career retrospective.
But while Bjork may have been a subconscious inspiration, there was another, more technical, reason behind the hair buns.
« Because we actually shot everything on a green screen so we could layer all these videos on top of one another, we had to have hair styles that were easy to cut in green screen, » Hirst said.
As for the song itself, Rose said the interactive element fits in well with what she describes as the « girl power » subject behind the track.
« The song is about telling someone that if they want to be with me again that they can’t screw up, they’re playing with fire, » she said.
- To access the Playing With Fire interactive video on mobile, tablet or desktop device go to www.elizabethrose.com.au/play