Don’t Panik! Launches New Video Marketing Approach Based on Digital Revolution

 
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Video emerges at the forefront of the marketing world due to evolving consumer mindset, publishes dontpanik.tv

Reports released from the digital marketing sector indicate an estimated 60 percent of businesses are now using video in their lead generation tactics. The number projected to reach 70 percent by next year. This visual element has been found effective in a number of realms of modern advertising while establishing a greater ROI than any other component currently in use.

Having watched this trend unfold for quite some time, Mark Panik of San Diego video marketing agency Don’t Panik! has launched the company’s revamped approach to the industry. Said Panik, « For the most part, today’s consumers prefer visual content over written, so video holds the power to reach far more people than words at this point. Our new plan of attack creates multiple outlets for our clients to increase brand awareness, draw in more leads, establish greater conversion rates and speak to customers in all levels of the sales funnel. »

Email remains widely used in marketing despite lofty rejection rates among recipients. Studies show incorporating video increases the potential of an email being opened while boosting click-through rates by as much as 90 percent or more. After watching videos pertaining to products, prospects exhibit heightened interest levels of almost 50 percent. Once these viewers reach a company’s official website, displayed videos are said to more than double the likelihood of converting visitors to paying customers.

YouTube has long been considered a hub for video-based advertising and continues to linger at the top of the list in this sector. Social media has also risen through the ranks to become a go-to source of advertising; at the same time, viewers through these channels are apt to share videos with others in their circles, creating a form of proven word-of-mouth marketing. Optimizing this visual element for mobile viewing tends to enhance effectiveness considerably as mobile viewers now account for more than half of online traffic.

Concluded Panik, « We cover all the common bases, and we take clients’ information to new levels by creating multiple videos targeting viewers from the very beginning of their brand experiences all the way through follow-up information. Consumers seek out video, and they’re far more likely to remember brands they learned about through this type of media than any other. We’ve worked with a number of well-known names in a wide array of industries. We encourage business owners to visit our website, so they can learn more about how San Diego video marketing can work for them. »

About Don’t Panik!:

Partnering with clients to help increase brand awareness and send sales soaring, the staff of Don’t Panik! holds expertise in visual effects, graphic design, video marketing campaigns and a number of other image-based production components.

For more information about us, please visit http://dontpanik.tv/about/

Contact Info:
Name: Mark Panik
Organization: Don’t Panik!
Address: San Diego, CA 92011
Phone: (310) 384-5686

Source: http://marketersmedia.com/dont-panik-launches-new-video-marketing-approach-based-on-digital-revolution/105841

Release ID: 105841

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