district marketing

stay above the competion. canutillo– el paso– ysleta– and socorro districts all have their own strategies to keep their students. abc-7 denise olivas has more. it’s a story you’ll see only on abc-7 let’s begin with socorro isd. the district has made an estimated 24- hundred phone calls to parents within sisd boundaries. specifically targeting families whose children attend a school outside the district. administrators want to know why– and what the district can do to bring that child back to its home school at sisd. « we have seen models of other neighboring school districts where maybe they haven’t addressed it proactively and now they are looking to catch up we have the opportunity to be ahead of that game and hopefully not see ourselves in that situation ten years down the road with declining enrollment » episd is also making home calls. the district just hired a marketing firm to help attract more students and make up for declining enrollment numbers. episd says it is conducting opinion surveys over the phone. « to get the pulse of our community on different topics, we’ll ask again their opinions about how we’re doing » ysleta isd says programs like universal pre-k and its young womens leadership academy are bringing in more students. it’s also been an open enrollment district for nearly 20 years. canutillo’s associate superintendent veronica vijil says the district hosts open house meetings to talk to parents face-to-face. « so it’s very important to us that we build that community, we build a culture where kids feel comfortable » will keep them in our schools » as for how sisd and episd get parents phone numbers– it’s considered public information that districts can request from one another. denise olivas, abc-7. marginally

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