Digital Video is Killing TV? Six Reasons That’s Crazy Talk

It’s obvious why. Because of its high engagement and consumers’ natural attraction to sight, sound and motion, video will always be a great choice for entertaining, engaging and creating a strong brand experience. And the targeting capabilities of digital video platforms make it simple and cost-efficient for advertisers and their agencies to get these messages in front of the right people at the right time. (That is, when a digital video ad isn’t being served by or to a botnet, but that’s a discussion for another day.)

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