Promoters of Collier County’s Paradise Coast brand have scored a raft of Adrian Awards, the global « Oscars » of travel and hospitality industry marketing.
The advertising and public relations awards were presented Monday night at the Hospitality Sales Marketing Association International (HSMAI) gala in New York City.
More than 1,200 entries came from around the world.
The Naples Marco Island, Everglades Convention and Visitors Bureau, in partnership with Paradise Advertising Marketing and Lou Hammond Associates, captured 12 awards, including six gold, two silver and four bronze.
Also, bureau Executive Director Jack Wert was recognized as one of HSMAI’s Top 25: Extraordinary Minds in Hospitality Sales and Marketing.
« I’m so honored to be named in the same group with such outstanding tourism professionals, » Wert said.
HSMAI has more than 7,000 members worldwide, with 40 chapters in the Americas.
Check news-press.com later today, for Lee County’s Adrian Award news.
Collier’s visitor bureau scored gold awards for the « Paradise Refined and Redefined » integrated advertising campaign; the « Paradise Refined and Redefined » multimedia video campaign; the « Priceless Memories, Priced Less » interactive video and TV campaign; the « Priceless Memories, Priced Less » digital marketing Quattro unit; the « Meetings in Paradise » group sales video; and the « Paradise Refined and Redefined » leisure brand video.
Silver Adrian Awards were given for the « Paradise Refined and Redefined » magazine print ad; and the « Wackos Stone Crab Festival Video » for digital/social media advertising
Bronze Adrian Awards were given for the « Art Basel Geo-Fencing » campaign for mapping and location marketing; the « Florida’s Paradise Coast Consumer Email » for email campaign; the « Meetings in Paradise » video for digital B2B video; and the « Chicago Real Time Real Temperature » outdoor billboard ad.
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About that name …
The big A on the awards trophy stands for Adrian.
Adrian W. Phillips was chief executive of the Hospitality Sales Marketing Association International when he launched the awards program in 1956, as a way to collect advertising samples to educate hospitality students.
According to HSMAI:
Phillips entered the hospitality industry in 1922, and has the distinction of becoming the first instructor of hotel sales at Cornell University’s School of Hotel Administration, in 1940.
He stayed active with HSMAI until his death in 1991, at the age of 91.