Campbell’s Marketing Chief: Television Becoming More Like Digital (VIDEO)

For Yin Woon Rani, VP of U.S. Marketing for Campbell’s, the advent of digital advertising has raised marketers’ expectations of what is measurable, what is possible and what is accountable. She believes that TV in particular is becoming more like digital, as more data-targeting solutions become available, because like digital TV can now do more than just one thing.

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