Broadcasters, brands embracing live online video

Live broadcast and the integration of interactive elements within playback are two of the big trends getting significant traction in the online video space according to the local head of Brightcove.

“Live is a huge area at the moment,” said Mark Stanton, the GM of Australia and New Zealand at the video streaming company.

Australian broadcasters are expanding their online video offerings and embracing the potential of live streaming of shows, Stanton said.

(Seven, Nine and Ten are all customers of Brightcove.)

In addition to streaming regular programming (through services such as 7Live and 9Now), broadcasters are finding ways to expand their audience through online-only live offerings, Stanton said.

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