Brightcove Named A Leader In Online Video Platforms for Sales and Marketing By Leading Independent Research Firm

Video Marketing,

Brightcove Named A Leader In Online Video Platforms for Sales and Marketing By Leading Independent Research
Firm

Brightcove received highest score in strategy and product vision (tied)

Brightcove, Inc. (NASDAQ: BCOV), a leading global provider of cloud services for video, today announced that it has been named a
leader in The Forrester Wave™: Online Video Platforms (OVPs) for Sales And Marketing, Q4 2016. According to the rigorous evaluation
of OVPs for sales and marketing professionals, Brightcove received the highest scores in both strategy and market presence, with
Forrester stating in the report that « Brightcove’s vision and enterprise track record solidify it as one of the market leaders ».
Brightcove received the highest scores possible in 22 criteria, including Syndication and Distribution features, Custom Video
Channel/Portal, User Generated Content, Sales Enablement Workflows, and Product Vision.

“Brightcove pioneered the industry with the belief that one day video would be as ubiquitous as text on the web. Today, we are
loved by thousands of the world’s most innovative companies, who are helping us invent the future of digital experiences,” said
David Mendels, CEO, Brightcove. “We believe that every organization in the world will use video to market, sell and communicate and
Brightcove is uniquely suited in both vision and scale to lead this transformation.”

Forrester’s 39-criteria evaluated nine OVP companies in the sales and marketing market. Forrester’s evaluation finds that
“Brightcove is the best fit for companies with sophisticated video marketing needs that extend beyond simply storing and serving
video content.”

One of the solutions Forrester evaluated was Brightcove Video Marketing Suite (VMS). Brightcove VMS is an all-in-one solution
for brands and enterprises to leverage the power of video to build awareness, grow leads, drive engagement and conversion, and earn
customer loyalty. Brightcove VMS is built on top of the award-winning Brightcove Video Cloud, the company’s complete video hosting
and publishing platform. It incorporates key capabilities for sales, marketing and support teams, including:

  • Brightcove Gallery, a template-driven portal for creating powerful and engaging video
    experiences,
  • Brightcove Audience, which connects video analytics with leading Marketing Automation Platforms to
    drive ROI, and
  • Brightcove Live, a leading solution for streaming high-quality live video.

The Forrester Wave: OVPs for Sales Marketing, Q4 2016 is available to Forrester clients or for purchase on Forrester’s website. A complimentary copy can be downloaded here.

About Brightcove

Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for delivering and monetizing video across
connected devices. The company offers a full suite of products and services that reduce the cost and complexity associated with
publishing, distributing, measuring and monetizing video across devices. Brightcove has nearly 5,000 customers in over 70 countries
that rely on the company’s cloud solutions to successfully publish high-quality video experiences to audiences everywhere. To learn
more, visit www.brightcove.com.

This press release may include forward-looking statements regarding anticipated objectives, growth and/or expected product
and service developments or enhancements. Such forward-looking statements may be identified by the use of the following words
(among others): « believes, » « expects, » « may, » « will, » « plan, » « should » or « anticipates, » or comparable words and their negatives.
These forward-looking statements are not guarantees but are subject to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these statements. For a discussion of such risks and uncertainties, see « Risk
Factors » in the Company’s filings with the Securities and Exchange Commission, including its most recent annual report on Form
10-K. Brightcove assumes no obligation to update any forward-looking statements contained in this press release in the event of
changing circumstances or otherwise, and such statements are current only as of the date they are made.

North America:

WE for Brightcove

Morgan Witte, 512-527-7025

[email protected]

or

Europe:

WE for Brightcove

Rebecca Lake, + 020 7632 3856

[email protected]

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