SAN FRANCISCO–(BUSINESS WIRE)–Brightcove Inc. (NASDAQ: BCOV), a leading global provider of cloud
services for video, today announced a partnership with Marketo, Inc.,
(NASDAQ: MKTO) the leading provider of engagement marketing software and
solutions, to help marketers increase video marketing effectiveness. By
incorporating video assets into marketing automation, Brightcove and
Marketo empower marketers with a new means to engage, nurture and score
prospects through their marketing programs.

“In this new digital, social mobile world, marketers and the marketing
function are the ones leading the customer journey. Being in the
driver’s seat means thinking differently about how you engage with your
customers and prospects,” said Lou Pelosi, senior director of
LaunchPoint™ at Marketo. « We’re excited to have Brightcove join
LaunchPoint™ to offer our customers an innovative solution that will
help them transform their marketing programs to focus on building
long-term, personalized relationships with their customers via video.”

Brightcove’s initial integration with Marketo will allow customers to
easily track user engagement and performance of video marketing
campaigns for enhanced lead scoring, segmentation and content nurturing
programs. The data from the platforms will be able to provide enhanced
insight into programs, leading to better lead scoring and follow-up
activities and, subsequently, better qualified prospects and better
conversion rates.

“The partnership between Brightcove and Marketo brings together two
industry leaders, and results in a powerful marketing toolset for
customers,” said Caren Cioffi, SVP and GM, digital marketing at
Brightcove. “Marketers realize the value of video – and increasingly
want to incorporate it to supercharge their campaigns throughout the
customer journey. By utilizing video analytics within the Marketo
platform, marketers can significantly improve the results of their
marketing programs.”

About Brightcove

Brightcove Inc. (NASDAQ: BCOV) is a leading global provider of powerful
cloud solutions for delivering and monetizing video across connected
devices. The company offers a full suite of products and services that
reduce the cost and complexity associated with publishing, distributing,
measuring and monetizing video across devices. Brightcove has more than
5,500 customers in over 70 countries that rely on the company’s cloud
solutions to successfully publish high-quality video experiences to
audiences everywhere. To learn more, visit http://www.brightcove.com.

About Marketo

Marketo (NASDAQ: MKTO) provides the leading marketing software and
solutions designed to help marketers master the art and science of
digital marketing. Through a unique combination of innovation and
expertise, Marketo is focused solely on helping marketers keep pace in
an ever-changing digital world. Spanning today’s digital, social, mobile
and offline channels, Marketo’s Engagement Marketing Platform powers a
set of breakthrough applications to help marketers tackle all aspects of
digital marketing from the planning and orchestration of marketing
activities to the delivery of personalized interactions that can be
optimized in real-time. Marketo’s applications are known for their
ease-of-use, and are complemented by the Marketing Nation®, a thriving
network of more than 400 third-party solutions through our LaunchPoint®
ecosystem and over 50,000 marketers who share and learn from each other
to grow their collective marketing expertise. The result for modern
marketers is unprecedented agility and superior results. Headquartered
in San Mateo, CA with offices in Europe, Australia and Japan, Marketo
serves as a strategic marketing partner to more than 3,750 large
enterprises and fast-growing small companies across a wide variety of
industries. For more information, visit www.marketo.com.

This press release may include forward-looking statements regarding
anticipated objectives, growth and/or expected product and service
developments or enhancements. Such forward-looking statements may be
identified by the use of the following words (among others): « believes, »
« expects, » « may, » « will, » « plan, » « should » or « anticipates, » or
comparable words and their negatives. These forward-looking statements
are not guarantees but are subject to risks and uncertainties that could
cause actual results to differ materially from the expectations
contained in these statements. For a discussion of such risks and
uncertainties, see « Risk Factors » in the Company’s filings with the
Securities and Exchange Commission, including its most recent annual
report on Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the event
of changing circumstances or otherwise, and such statements are current
only as of the date they are made.