Brightcove Adds HTML5 VPAID 2.0 Support to a Brightcove Player

BOSTON–(BUSINESS WIRE)–Brightcove
Inc.
(NASDAQ: BCOV), a heading provider of cloud services for
video, currently announced that it has expelled support for HTML5 VPAID 2.0,
enabling business to broach JavaScript-based interactive ads through
a Brightcove Player. The recover empowers business to broach a pure
HTML5 video knowledge to viewers though a need for Flash.

Earlier in a year, Brightcove expelled a Brightcove
Player chronicle 5
, that can broach adaptive bitrate HLS video to
all complicated browsers and discharge coherence on Flash for video
playback. While a pristine HTML5 video proceed offers viewers great
cross-platform experiences, faster time-to-first frame, and revoke CPU
use on their devices, publishers have relied on Flash to run
advertisers’ interactive video ad campaigns. With Brightcove’s release
of HTML5 VPAID 2.0 support publishers are now means to run
JavaScript-based interactive video ads. Publishers worldwide have cited
a miss of extended ecosystem support for loyal HTML5 VPAID as a last
vital plea holding behind a expansion of faster, lighter, more
secure video practice that do not need Flash technology.
Publishers will now be means to maximize their income while providing a
many improved knowledge for their viewers.

Leading interactive ad providers Brainient,
Innovid
and Sizmek
perspective Brightcove’s new HTML5 VPAID 2.0 support as formulating new
event for publishers.

“We’re vehement about Brightcove’s pierce to support HTML5 VPAID ads
by their player. We’ve seen estimable traction in adopting HTML5
VPAID by a business this year. Brainient’s interactive ads assistance our
sell-side business boost their CPMs by an normal of 30%, so
Brightcove’s HTML5 VPAID support will capacitate publishers to run
interactive video ads on their mobile inventory, that will assistance them
assign aloft CPMs and boost revenue. It’s a genuine win all-round and
I’m looking brazen to saying a decline of a ecosystem adopting HTML5
VPAID this year.” — Emi Gal, CEO during Brainient

“Our video
benchmarks
uncover that interactivity and touchscreens naturally drive
really high levels of engagement, so it’s pivotal that marketers get their
interactive ads in front of mobile viewers, that creates publishers’
mobile register even some-more valuable. Brightcove’s new support for HTML5
VPAID 2.0 unlocks extensive event for both sides of a house.” —
Zvika Netter, Co-Founder and CEO during Innovid

“The HTML5 VPAID format is not new to a attention as a record or
standard, though it is still in a decline in terms of ad execution and
deployment. With Brightcove enabling a use of HTML5 VPAID and
providing entrance to Sizmek’s video ad technology, their clients can now
safeguard smoothness of enchanting interactive mobile video experiences.
Leveraging HTML5 VPAID can lift rendezvous possibly around click-through or
interaction, by some-more than 389% over mobile VAST ads, that means this
further could have a conspicuous lapse on spend for advertisers.” —
Jaime Singson, Director of Product Marketing during Sizmek

Availability
Customers regulating a Brightcove Player chronicle 5
and a Google IMA formation with HTML5 elite or HTML5 usually as
their ad calm form will automatically be means to run HTML5 VPAID 2.0
ads.

Supporting resources:

Brightcove on amicable media:

About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the
heading tellurian provider of absolute cloud solutions for delivering and
monetizing video opposite connected devices. The association offers a full
apartment of products and services that revoke a cost and complexity
compared with publishing, distributing, measuring and monetizing video
opposite devices. Brightcove has some-more than 5,000 business in over 70
countries that rest on a company’s cloud solutions to successfully
tell high-quality video practice to audiences everywhere. To learn
more, revisit www.brightcove.com.

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approaching objectives, expansion and/or approaching product and service
developments or enhancements. Such forward-looking statements might be
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contained in these statements. For a contention of such risks and
uncertainties, see « Risk Factors » in a Company’s filings with the
Securities and Exchange Commission, including a many new annual
news on Form 10-K. Brightcove assumes no requirement to refurbish any
forward-looking statements contained in this press recover in a event
of changing resources or otherwise, and such statements are current
usually as of a date they are made.

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