Brand New Media sells a third of the Singaporean business to publisher for some-more than $6m

brand-234x77Australian-based video marketing specialists Brand New Media has sole a third of a Singapore operations to a republic state’s largest publisher for $6.6m.

Singapore Press Holdings took a interest by a auxiliary SPH Interactive, observant it will give a advertisers entrance to “world class” video calm services and yield them with a “stronger holistic resolution for calm origination and targeted placement opposite print, digital and radio”.

It will have 3 call options to boost a 34.7 per cent interest in BNMS “under certain circumstances”.

BNMS, that lists Citibank, NTUC Fairprice, Heath Promotion Board and a Media Development Authority as clients, is a wholly-owned auxiliary of Australia-based Brand New Media.

“In new years, expenditure of online videos has seen a solid arise in Singapore,” pronounced SPH digital multiplication conduct Julian Tan. “This highlights a aptitude of videos not only to consumers though also as a pivotal selling apparatus for brands and advertisers.

“SPH’s vital investment into BNMS comes during an well-suited time as we essay to element and raise a video storytelling capabilities.”

The publisher highlighted BNM’s “end-to-end” calm origination and placement services, while a record height ChannelPLAY can “create, manage, discharge and monetise calm to new and existent audiences”.

BNM Asia arch executive Damien Bray pronounced a organisation was vehement about bringing a services together with SPH’s “trusted and convincing mastheads”.

“BNM looks brazen to operative with SPH to move a whole new turn of creation to a media marketplace in Singapore,” he added.

Steve Jones for Mumbrella Asia

Have your say

Laisser un commentaire