BalmerWilcock embraces new video technology

BalmerWilcock estate agents based in Leigh and Atherton have launched a new virtual tour service and monthly market update reports.

Proud of their existing expert marketing – including professional photography and floorplans – the new virtual tour service and monthly updates are yet more reasons to consider choosing BalmerWilcock to sell your home.

Adam Balmer, owner and director, said: “There is no denying that most buyers start their search for a new home online.

“The popularity of online property portals means estate agents must work harder to stand out on the internet and embrace new marketing tools to differentiate their own properties from the competition.

“Traditionally, photography has been the medium of choice for estate agents.

“However, we are not a traditional estate agent, and with rapid changes in technology and the growth of video marketing this has presented an opportunity that BalmerWilcock has embraced to help promote and really showcase our properties in a new and modern way.”

Cisco Systems estimates that video will account for 69 per cent of all consumer internet traffic by 2017.

BalmerWilcock recognises this trend and sees video as a central component in the future of estate agency marketing.

Online video works perfectly for the internet generation – it can convey a clear and distinct message and is much easier to digest.

While it is naturally engaging for the viewer, online video is also more inherently shareable across social media platforms.

Adam added: “Video creates a connection with viewers that photos simply cannot emulate on their own.

“When video is used in conjunction with traditional photo slide shows, a property itself will get more clicks online – more people looking at it, more attention and higher quality leads from online advertising.

“As consumers make more of their choices based upon what they see and how they interact online, we believe that over the next few years it will be a question of when, not if, virtual tours and video marketing becomes the minimum requirement for advertising your property.”

BalmerWilcock has also launched its new YouTube channel this week. Here you can view the monthly market update report for March and following months, to see how the local property market is doing.

Adam said: “People are always asking ‘how is the local property market?’ This new monthly update will give local homeowners and buyers access to relevant and prudent information focused on the local property market and not just national averages, which can be somewhat misleading.

“This will enable sellers and buyers alike to make a more informed decision on whether to sell, buy or rent.

“If you are looking to sell your home and would like to use the area’s most innovative and forward-thinking agency, please call our offices now and speak to one of our professional property consultants.”

For more information, call BalmerWilcock on 01942 877552.

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