New York: Animoto, the company that makes it easy for anyone to create online videos, today announced the launch of its Marketing Video Builder. The new video creation tool enables marketers of any level to make videos that stand out on social media without any previous video editing experience. Having helped customers create more than 100 million videos over 10 years, Animoto designed this new product from the ground up to anticipate the current and future needs of DIY marketers who must adapt to a world that is now video-first.
Video creation best practices are embedded in the product through starter storyboards and a simple drag-and-drop interface, so now businesses of all sizes can create thumb-stopping videos using content they already have. The Marketing Video Builder makes sophisticated video editing techniques easily accessible via an intuitive experience with instant visual feedback that’s more akin to simple website building than traditional video editing. New features include custom branding, voice-over, advanced text control over video clips, photo collages, timing controls, and a diverse library of commercially licensed music.
According to the 2016 Social Video Forecast, 77 percent of professional marketers and small business owners who have tried video marketing say it has a direct impact on their businesses, and 60 percent plan to increase their investment in video in the next year. Meanwhile, social networks like Facebook, Instagram, Twitter, Pinterest, and Snapchat have optimized for video in response to the growing consumer appetite for more dynamic, short-form video content.
« Businesses have been using our original Slideshow Video Builder for nearly a decade with great results to tell their company stories. But as social video has emerged as a must-have for online marketing, we wanted to meet that need head on with a view towards the next decade,” said Brad Jefferson, CEO, Animoto. « We studied the landscape, analyzed thousands of videos that inspired us, listened closely to our customers, and spent the past two years building a new product that meets the needs of modern marketers and, critically, is still easy enough for anyone to use. »
Animoto will continue to support its millions of loyal users with its original Slideshow Video Builder that consumers, professional photographers, educators, and small business owners have enjoyed for nearly a decade.
Animoto is hosting a launch event on Facebook Live to introduce the new product and to provide a demonstration today, October 6, at 2pm ET.