HubSpot-Animoto partnership follows Animoto’s selection as both Facebook and Instagram Marketing Partner
As an integral part of the integration, Animoto released three new pre-built storyboards — video templates that can easily be customized with a business’s own photos, video clips, and text. These new storyboards address three common social media use cases for HubSpot’s marketing customers — promoting an event, promoting a product, and teasing a blog post.
“Video is undoubtedly becoming a core competency that marketers need to have in their professional arsenal. In today’s digital landscape, the customer lives on social so that is where marketers need to be as well. Video has emerged as the most effective way to engage and convert on social media. We are excited to be partnering with Animoto to empower our customers to market effectively and easily with video on social,” said Brad Coffey, Chief Strategy Officer at HubSpot.
“Our Storyboard video templates provide intuitive guidance to the everyday marketer and incorporate proven marketing best practices, with the underlying flexibility for businesses to make these videos their own,” said Brad Jefferson, co-founder and CEO of Animoto. “We are thrilled to collaborate with HubSpot to offer their customers a set of pre-built video templates specifically designed for their needs, enabling them to capitalize on the rapidly growing social video opportunity.”
The HubSpot integration follows closely on the heels of several other groundbreaking partnerships that Animoto has forged this year in the social media marketing and small business realm. Animoto recently became the first video marketing representative of the US Small Business Administration’s Tech Coalition and was selected by both Instagram and Facebook’s Marketing Partner Programs. In addition, Animoto continues its work to democratize video creation through education and thought leadership. The company is hosting its 2nd annual Social Video Marketing Summit on October 30th 2017 in New York City.