Amazon launches online video service allowing users to upload

Amazon launched a service on Tuesday that allows users to post videos and earn royalties from them, setting up the world’s biggest online retailer to compete directly with Alphabet‘s YouTube.

The service, called Amazon Video Direct, will make the uploaded videos available to rent or own, to view free with ads, or be packaged together and offered as an add-on subscription.

YouTube, which has more than 1 billion users generating billions of views a day, offers a similar free, ad-supported service as well as a $10-per-month subscription option called YouTube Red.

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