Adobe Spark could be the answer to startup, small-business marketing woes

Source: Adobe Spark via YouTube

Adobe launched on Thursday its web- and iOS-based Spark offering, a content creation suite that includes tools to create graphics, video and web posts. The elements of this offering are souped-up versions of Adobe Post, Slate and Voice.

Free design tools like this could help startups or small businesses looking for professional marketing elements, despite not having a full design team at its disposal.

« We’ve made it easy for literally anyone to create three different kinds of content: social media posts and graphics, web stories, and animated videos, » an Adobe Spark blog post explained. « All you need is something to say and Adobe magic will take care of the rest with killer animation and beautiful designs to help bring your stories to life. »

Spark Post focuses on social posts and graphics. Users can « transform » a social feed « in seconds, » according to the blog post Aubrey Cattell, general manager of Adobe Spark.

Post offers basic templates that can be edited and resized for a specific social media outlet. For example, you start with a basic template for your social post. You can then click on the Instagram option and it will be resized into the classic Instagram square.

Spark Page, previously called Adobe Slate, brings together text and graphics to create what Cattell called « web stories. » Again, Adobe Spark offers basic templates that users can add personal elements to. The web pages move fluidly in what Adobe calls a « Glideshow. » Check out the Spark Page website for visuals on this feature.

Spark Video, previously called Adobe Voice, helps users to create photo-based videos. Users can start from scratch or use a template to upload images, add audio commentary and even add background music.

You can take advantage of these features for free. All of your projects will sync across computers and iOS devices. Existing Adobe users can still access, edit and share content they have created in Adobe Post, Slate and Voice, and can still access them with the same login.

For more: 
– check out the blog post
– check out the Adobe Spark website

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