9 Impressive Video Marketing Stats Revealed during NewFronts Events This Week

Marketers are phenomenon many video numbers this week during DCNF. Getty Images

The Digital Content NewFronts are usually a few days old, and there have already been a slew of intriguing information points entrance out of a presentations. Here are 9 that held a eye:

1. Money migration
According to a Interactive Advertising Bureau’s third annual Video Ad Spend study, which surveyed 360 selling and media shopping professionals, 72 percent pronounced they will pierce supports out of TV in an bid to boost their spending on digital video advertising. Among those who pronounced they’re augmenting their spending on digital video, 41 percent said they would lift from wire TV advertising, while 47 percent pronounced it would come out of promote TV spending. (Multiple answers were allowed.) 

2. Buzzy, indeed
Between final year’s NewFronts display and this year’s, BuzzFeed’s assembly has grown from about 2.8 billion monthly views to some-more than 7 billion. About 75 percent of BuzzFeed’s content is consumed outward a possess platform, including 21 percent on Snapchat and 14 percent on YouTube.

But a association gets a biggest boost from Facebook, that contributes some-more than 33 percent of BuzzFeed’s views. That’s even some-more than BuzzFeed’s possess platforms, that comment for 23 percent of altogether views.

3. A large deal
Interpublic Group’s Magna Global struck a multi-year understanding Wednesday with YouTube to deposit $250 million in digital video. Who says there aren’t any poignant deals finished during a NewFronts?

4. Sugary social
Since PopSugar debuted a Facebook show, PopSugar Rush, a year ago, the publisher’s video views on a height have jumped 452 percent. Read some-more about a NewFronts uncover here.

5. Hulu rising
Online video hulk Hulu’s subscriber bottom has grown more than 30 percent from final year and will strech 12 million U.S. subscribers by this month.

« Hulu is TV, and a fact that 70 percent of a observation happens in a vital room sourroundings only reinforces that thought to a market, » pronounced Peter Naylor, svp of promotion sales with Hulu.

6. Talk about amicable distribution
Following Refinery29’s launch of R29 Originals during final year’s NewFronts presentation, a association now claims some-more than 100 million monthly video views, with a assembly immoderate 4.2 million hours of Refinery29 videos opposite Facebook and YouTube in a past year. 

7. America on video
AOL streams about 1 million hours of live programming a day opposite all a tellurian partnerships—distributed, owned or AOL-powered channels, CEO Tim Armstrong said. To learn some-more about a company’s NewFronts eventuality Tuesday dusk during South Street Seaport in New York, click here.

8. Yahoo ramps up, notwithstanding change being afoot
Though it’s about to get acquired by Verizon, Google, Daily Mail or another media company, Yahoo met with ad buyers this week. And in 2016, it said, a digital association will promote 400 live sports events it hopes will expostulate viewership and engagement. 

9. Making advance with a smartphone set
Bloomberg Media suggested that it’s now garnering 20 million monthly video views while doubling a video streams in a past year. What’s more, a mobile users are adult some-more than 25 percent

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