8 reasons marketers should embrace video

Technology has made automated video creation less complicated than it once was.

Video content can offer several advantages to marketing pros—and to webmasters who want to make money online.

From improved SEO to increased sales conversion, here are the benefits of creating and sharing videos:

1. Increase your SEO.

Social media’s dominance in marketing is growing exponentially. No business can stick to old marketing ways, lest it lose customers. Big search engines
give a lot of value to videos, so if your website has a video and an article about the same keyword, the video’s SEO will rank higher than the article’s
SEO every time.

Videos have other benefits. They guarantee accessibility and user retention. Visitors are much more likely to watch a two-minute video demo of your
services than they are to read a long column of text.

If you target long-tail keywords with videos, you’ll increase your SEO rankings even more.

2. Easily distribute your content.

Several video distribution sites enable you to upload your videos on many websites at once.

Add your videos to the popular video-sharing sites: YouTube, DailyMotion, Vimeo, Imeem and others. These websites offer optimized videos for their mobile
platforms too, expanding the reach of your brand’s content.

3. Grab more eyeballs through social media.

Facebook and Twitter encourage users to share interesting links, so putting your videos on these platforms can greatly increase your exposure. Also, people
are more likely to share a video than an article.

4. Increase your website’s appeal.

If you surf the Web long enough, you’ll visit a site that features a video on its homepage. A homepage video increases visitor retention. People stick
around if they see an entertaining video explaining your website or service.

5. Boost sales by alleviating doubts.

Let’s assume a website that reviews cameras and includes affiliate links at the end of each review.

For a camera, a video review can show things that cannot be conveyed with text. A video is far more effective at increasing conversions. Videos help
webmasters make money.

RELATED:
Produce content that boosts lead gen, brand awareness and reputation.

6. Better market to subscribers of your email newsletters.

People are used to columns of text in promo offers in their inbox, but few marketers offer informational videos to their subscribers.

Most people already subscribe to one or more text newsletters, so a weekly video-based feed makes a nice change. Concepts are clearer on video. For
example, a golf newsletter would be much more interesting if it sent out videos on how to improve your swing.

7. Personalize your customers’ experiences.

Guide your visitors around your website with videos. Make their experience like visiting an actual store.

Videos put a face on the merchant and make users more comfortable doing business with them. Using data mining, many websites provide personalized video
experiences aimed at the individual customer’s buying habits, referencing past purchases.

8. Automate the video creation process.

Video production used to be lengthy, involving half a dozen people and a lot of equipment. Now, video production is seamless and often completely
automated.

By limiting human intervention in video production, video technology has made webmasters confident in using video content—and because videos offer high
ROI, it’s an obvious choice for improving your brand online.

Bonus: Get famous on Facebook.

Upload your videos to Facebook and share them in a native format to generate more engagement. Always upload videos to Facebook natively; do not
share a YouTube link.

The difference is huge. Your brand’s page will get more visibility. Native uploading will give a boost to all of your content posted on Facebook.

Video marketing supercharges brand recognition and customer retention. If you’re not already on the video bandwagon, you must consider it for your
(and your clients’) websites.

Priit Kallas founded the internet-marketing and social-media agency
Dreamgrow. A version of this article originally appeared on
the agency’s blog.

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