Pushing your online business to the next level can be rather difficult, especially if your budget is tight. However, few entrepreneurs know the little tips and tricks that can help them reach a bigger audience, without spending too much money on their marketing strategy. So, if you are inexperienced, then what options do you have? Thankfully, there are countless articles available online that can teach you neat low cost online business marketing ideas that many of you will certainly find to be very useful. This is one of these posts, but this one is a little bit different because of the ideas we’ve implemented. These 8 ideas are simple, affordable, and easy to implement, which makes them an excellent choice if you are seeking for low cost online business marketing ideas.
Have a Blog with Great Informative Content
Do you have a blog connected to your company website? If not, then create one. If you already have one, then it is time to pay a little bit more attention to it. Publish good content and publish it regularly! Even if you are not a good writer, you can hire someone to do this for you, so don’t hesitate to spend a little cash on a professional article writer or even better – a freelancer. Your content needs to be helpful and informative, so you may want to try focusing on tip collections, top 5 lists, best practices, and other topics of this sort.
Business Cards
Get yourself a set of business cards, but don’t be too cheap about them! Plain and simple business cards may be a good idea in some cases, but the general opinion is that snazzier business cards attract more attention. Think of a unique design or content, and make your business cards stand out. Business cards can be distributed among friends for effective and free business promotion. Moreover give these business cards to everyone you meet during your business ventures, but don’t forget that their catchy design might make the difference between successful and failing exposure!
Forge Effective Industry Partnerships
Building strong partnerships and relationships with others in your industry is important if you are looking for long-term success. Team-up with related businesses and work on a joint project. This may help you improve you popularity or even expand your reach. You can even consider hosting a local event that will promote your brand among the locals. It goes without saying that teaming up with direct competitors is out of the question, so be careful when choosing a partner.
Take Advantage of Free Infographic Tools
Infographics have become one of the biggest trends on the web, and thousands of people use them to promote their ideas and interests. So why don’t you do the same? Find some interesting facts related to your field of expertise, use a DIY infographics tool to design a cool infographic and try to promote it online! Of course, you can also spend the big money on an expert designer to craft a perfect infographic, but this may not fit the low cost ideas of this post.
Social Media Networking
Social media networks are your friend and as such you must make the most out of them. Register company profiles in Google+, LinkedIn, Facebook, Twitter, and Pinterest. Of course, you are free to try other social media networks as well, so don’t hesitate to try out other places as well. Once the job is done, you need to support and maintain these profiles, promote them, and both with your followers. Another good idea is to link your social media profiles with your blog for improved exposure, and a neat way to quickly generate traffic to your new publications.
Video Advertising
Remember YouTube? This great website is much more than a place to spend a couple of hours, watching funny videos and listening to music. You can find educational videos there, but what’s more is that you can use it as a video advertising platform. Create a promotional video of your business or create an educational video associated with your field of expertise and publish it along with a link to your company website. This can be absolutely free, and it can generate a lot of traffic in the long run. Furthermore, if you are lucky or creative and your video goes viral, you can increase your exposure significantly.
Run Contests Online
Are you offering products or services? If you are, then maybe you can host a contest or a giveaway that will give one or more lucky winners the opportunity to use your products for free. And even if you don’t sell anything in particular, you can still host such a contest in order to improve the exposure of your website and social media profiles. Keep in mind that such online contests don’t need to involve grand prizes, so even a smaller prize can do the job! Naturally, if you offer something big, then you may attract more attention, but a grand prize doesn’t necessarily transform into a grand campaign.