7 Tips to Leverage Videos for Your Small Business

4. Establish Yourself as an Expert
You know a lot about your industry. Why not create a series of videos where you share your expertise. You can always share where you think the future of the industry is going, or any technology that will impact your business or focus on your customer with short, actionable tips. For example, if you run a hair salon, you could create a series of videos illustrating how to create the latest hair trends or hair care techniques.

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