I recently participated in an amazing webinar masterclass by Hubspot about SEO for Video, with SEO expert Eric Enge. The overall content for the webinar was primarily centered around YouTube and how to master SEO for video success there. As a digital marketing agency for credit unions, we found his advice to be very helpful and relevant for our market. Here are 6 tips we wanted to share with you from the webinar to create effective credit union videos.
Tip 1: YouTube has a different ranking algorithm for videos than Google.
During the webinar, Eric showed some ranking results for a query he did on Google and compared it to the same search on YouTube for videos. Surprisingly the videos ranked differently on both platforms (see image below). This is surprising because intuitively you’d think that it would be the same ranking, since Google owns YouTube, but there are differences. Make sure your video has a good title, description, and category to rank higher on YouTube.
Tip 2: Increase your total view time for YouTube video with paid social promotion.
Paid social promotion for your videos on YouTube will drive up your organic traffic for those videos. YouTube operates on a “total session time” type of model as part of its algorithm. As long as people are watching videos associated with your video, then that will also drive up your organic traffic.