4.1 Attractive Market Opportunities in Mobile Marketing

DALLAS, Dec. 26, 2014 /PRNewswire-iReach/ — Global mobile marketing market to grow from $4,314.5 million in 2014 to $15,287.4 million by 2019, at a CAGR of 28.8%. In terms of regions, North America is expected to be the biggest market in terms of market size, while Europe and Asia-Pacific (APAC) are expected to experience increased market traction, during the forecast period. Due to current advancements in mobile technology, along with the rapid propagation and intrinsic characteristics of mobile devices, the mobile channel has developed as a new and potential tool for marketing activities. Moreover, the importance of mobile marketing in marketing practices is widely accepted due to the unique features of mobile media. Effective mobile marketing strategies therefore depend on the ability of firms to manage and operate mobile technologies and their respective features.

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Complete report is available at http://www.rnrmarketresearch.com/mobile-marketing-market-by-solutions-sms-mms-push-notifications-mobile-emails-qr-codes-location-based-marketing-in-app-messages-by-industry-retail-travel-logistics-automotive-bfsi-te-market-report.html .

Increased penetration of smartphone and tablets users, mobile internet, increased usage of mobile applications and mobile web, and better return on marketing spend are some of the factors driving the mobile marketing market. On the other hand, lack of education and awareness among Small and Medium Businesses (SMBs) and complex implementation on mobile marketing solutions are some of the restraints to the adoption of mobile marketing. The overall mobile marketing market in this report has been defined as the spending by SMBs and large enterprises on mobile direct response marketing activities through SMS, MMS, push notifications, mobile emails, QR codes, location-based marketing, and in-app messages.

North America, Asia-Pacific, and Europe have the highest adoption of mobile marketing, and regions such as Latin America along with Middle East and Africa offers a lot of opportunities for the vendors where majority of the countries are yet to expansively adopt mobile marketing. Companies profiled in this research report are SAP AG, IBM, Oracle Corporation, Adobe Systems, ATT Inc, Mobivity Holdings Corporation, Salesforce Inc., SAS Institute, Salmat Ltd, and Vibes Media, LLC. Order a copy of this report at http://www.rnrmarketresearch.com/contacts/purchase?rname=246436 .

Table of Content for « Mobile Marketing Market by Solutions (SMS, MMS, Push Notifications, Mobile Emails, QR Codes, Location-Based Marketing, In-App Messages), by Industry (Retail, Travel Logistics, Automotive, BFSI, Telecom IT, Media, Healthcare) – Global Forecast to 2019″ Research Report Includes:

1 Introduction
1.1 Objectives of the Study
1.2 Markets Covered
1.3 Stakeholders
1.4 Market Scope

2 Research Methodology
2.1 Market Size Estimation
2.2 Market Crackdown and Data Triangulation
2.3 Market Share Estimation

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in Mobile Marketing
4.2 Mobile Marketing Solutions Market – Top Three Segments
4.3 Mobile Marketing: Market in North America Region
4.4 Mobile Marketing: Market Potential
4.5 Mobile Marketing Market (2019)
4.6 Global Mobile Marketing, Market Size By Solution
4.7 Mobile Marketing Regional Market
4.8 Product Growth Matrix
4.9 Life Cycle Analysis, By Region

5 Market Overview
5.1 Introduction
5.2 Evolution
5.3 Market Segmentation
5.4 Market Dynamics

6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Porter’s Five forces Analysis

7 Mobile Marketing Market, By Solution
7.1 Introduction
7.2 SMS
7.3 MMS
7.4 Push Notifications
7.5 Mobile Emails
7.6 QR Codes
7.7 Location-Based Marketing
7.8 In-App Messages

8 Mobile Marketing Market, By User Type
8.1 Introduction
8.2 SMBS
8.3 Large Enterprises

9 Mobile Marketing Market, By Industry
9.1 Introduction
9.2 Retail
9.3 Travel Logistics
9.4 Automotive
9.5 BFSI
9.6 Telecom IT
9.7 Media Entertainment
9.8 Healthcare
9.9 Others

10 Geographic Analysis
10.1 Introduction
10.2 North America
10.3 Europe
10.4 Asia-Pacific
10.5 Middle East Africa
10.6 Latin America

11 Competitive Landscape
11.1 Overview
11.2 Competitive Situation Trends

12 Company Profiles
12.1 Introduction
12.2 SAP AG
12.3 IBM
12.4 Oracle Corporation
12.5 Adobe Systems
12.6 ATT Inc
12.7 Mobivity Holdings Corporation
12.8 Salesforce Inc.
12.9 SAS Institute
12.10 Salmat Ltd
12.11 Vibes Media, LLC

13 Appendix
13.1 Discussion Guide
13.2 Introduction RT: Real Time Market Intelligence
13.3 Available Customizations
13.4 Related Reports

Priced at US$ 4650 for single user license, inquire for discount on this research report at http://www.rnrmarketresearch.com/contacts/discount?rname=246436 .

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