27 Video Marketing Statistics That Will Have You Hitting a Record Button

Over a past five years, a vigour to use videos as partial of your tiny business selling efforts has grown exponentially.

As a tiny business owners however, you’re constantly bombarded with “things we should be doing” and a “next best thing.” To many, video falls into a same categories.

Happily, a utility of video selling has been proven many times over by constrained statistics like a ones below.

Take some time to demeanour them by and you’ll be attack a record symbol faster than we can say, “Money.”

Video Consumption is Up and Heading Higher

According to Cisco’s Visual Networking Index, by 2019, tellurian consumer Internet video trade will comment for 80 percent of all consumer Internet traffic.

This information was corroborated adult during a 2015 Q3 call, where Facebook owner and CEO Mark Zuckerberg announced that a amicable network was generating 8 billion video views daily, and while Snapchat had 15 times fewer users, it generated roughly as many video views at 7+ billion.

People Often Prefer Video

Many people only like video some-more than text. In fact, 59 percent of executives would rather watch video than review text while 4 times as many consumers would rather watch a video about a product afterwards review about it.

Seventy-four percent of millennials find video useful when comparison-shopping while 60 percent cite to watch a video to reading a newsletter.

Video Marketing is Super Effective

Video can boost your leads and sales and boost your bottom line:

Video Increases Your Marketing Reach and Duration

If we wish to stay tip of mind, you’ll be blissful to know that 80 percent of users remember a video ad they noticed in a past 30 days.

Videos spin watchers into advocates as 92 percent of mobile video consumers share videos with others while amicable video generates 1200 percent some-more shares than calm and images combined.

You’ll also get some-more visitors on your website regulating video since companies regulating video suffer 41 percent some-more web trade from hunt than non-users and video drives a whopping 157 percent boost in organic trade from hunt engines.

Video Drives More Leads

If you’re looking for business to take action, afterwards cruise adding video to your emails for a 200-300 percent boost in click-through rate. Another tactic: mixing video with full-page ads boosts rendezvous by 22 percent.

Sell genuine estate? Then you’ll wish to know: listings that embody a video accept 403 percent some-more inquiries than those without.

Fifty percent of executives demeanour for some-more information after saying a product or use in a video. In fact, 65 percent of them revisit a marketer’s website and 39 percent call a businessman after observation a video.

Video Drives More Sales

According to 70 percent of marketers, video produces some-more conversions than any other form of content. This pays off easily for ecommerce sellers who have found that regulating product videos can boost product purchases on an online store by 144 percent

Even if we don’t have an online store, including video on a alighting page can boost acclimatisation by 80 percent and after examination video, 64 percent of users are expected to buy a product online.

Video is effective on both desktop and mobile devices: a normal acclimatisation rate for websites regulating video is 4.8 percent compared to 2.9 percent for those that do not use video while 40 percent of business state that video increases a possibility that they’ll squeeze a product on their mobile device.

Simply put, videos expostulate sales: 74 percent of users who watched an explainer video to learn some-more about a product or use subsequently bought it and 77 percent of consumers contend they’ve been assured to buy a product or use by examination a video.

Finally, 90 percent of users contend that product videos are useful in a preference creation routine and that’s a good thing.

Video Contributes to a Bottom Line

The biggest advocates for video selling seem to be a businesses and marketers who use a approach. In fact, 76.5 percent of marketers and SMB owners that have used video selling pronounced that it had a approach impact on their business.

And finally, a doozy of a statistic: businesses regulating video grow association income 49 percent faster year-over-year than organizations but video.

Ready, Set, Action!

With these video selling statistics in mind, we might wish to make a studio your subsequent stop. Go ahead, all a advantages of video selling await.

Record Button Photo around Shutterstock

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