Leveraging video marketing is a powerful strategy to promote, brand, and grow your business online. More consumers are interacting with videos today than ever before and, in 2017, it’s vital to boost and ramp up your video marketing to connect with your audience.

Videos have a compelling way of fostering engagement, yielding results like click-throughs, shares, lead generation, and sales. It is indeed one of the best tactics to bring more exposure to your brand while helping you achieve your bottom-line.

But don’t take my word for it! I’ve compiled 17 intriguing statistics that illustrates the power behind video marketing. When you’re done, you’ll be motivated to bolster your video strategy to create success in your overall digital marketing.

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#1 By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic (Source: SmallBizTrends)

#2 Facebook generates 8 billion video views on average per day (Source: Social Media Today)

#3 YouTube reports mobile video consumption rises 100% every year (Source: Hubspot)

#4 55% of people watch videos online every day (Source: Digital Information World)