As a further year comes to a close, again we’ve observed mobile impact each aspect of life, as wearables, new apps, mhealth, social platforms, mobile buying, video adds and more have permeated our lives. Here’s how Anna Yong, Jaskaran Sangha and Mikko Disini at Citrix thinks these trends will create in 2015
Devices amp wearables
Mobile data targeted traffic will continue to grow at a pace of 1.5x for 2015. Wearables targeted traffic will develop exponentially.
Overall tablet and smartphone ownership is rising, although the pace of development is slowing. Having said that, 4G-enabled device penetration is increasing swiftly. Consequently, in 2015 we can anticipate to see the volume of data site visitors continue to rise exponentially.
Connected watches and fitness trackers produced a big splash in the consciousness of shoppers in 2014 with Apple and even pop mogul Will.i.am announcing new devices. They will continue to grabs the headlines in 2015 and we will even start to see data creeping up as units are shipped to enthusiastic early adopters.
Samsung launched the Gear VR in September 2014 and virtual reality headsets, in general, are becoming far more reasonably priced (see the Google Cardboard for £50!) so we’re going to see additional from VR subsequent year – possibly we’re a year or two away from severe information producing VR devices, but they are coming.
The Online of Items (IoT), which consists of phones, tablets, watches, VR headsets, vehicles, toothbrushes and potentially just about something and all the things else, is a trend whose time has come. The technology exists – we’re waiting now for the services revolution that will drive visitors from the 25 billion networked devices anticipated by 2020.
Mobile advertisements / video advertisements
70% of mobile subscribers will be served ads. The growth period of ‘free’ social media is apparently more than, and it really is time to make revenue through marketing.
Mobile advertising is developing in sophistication. Ads linked to context have been ‘about to happen’ for a lengthy time, but the emergence of bigger smartphone, phablets and tablets in mixture with fast networks is assisting accelerate marketing.
In 2014, Citrix found that 50% of smartphone subscribers have been served advertisements, and that the relative popularity of video advertisements increased from 1/20 banner ads to 1/16 banner ads. Next year, we predict that 70% of mobile subscribers will be served advertisements as every major social media channel announces monetization plans based on advertising.
Video advertisements on social networks will continue to drive the mobile marketing market place and its effect on the mobile network.
Now that we are just about in 2015, just about just about every single social media vendor seems to have marketing, with Snapchat’s launch of video ads on Oct 17, 2014 as becoming 1 of the last entries into the income producing machine of marketing.
And it is working. Advertisers spent $1.95 billion on Facebook mobile ads in Q3 2014, producing 66% of FB marketing revenue for the third quarter of 2014, up from roughly 49% of advertising income in the third quarter of 2013.
With 2015 we will see mobile advertisements permeate each and every mobile social media communications channel – whichever 1 you could opt for – Facebook, Twitter, Instagram, SnapChat, Google+, Weibo, FourSquare just to name a handful of.
Mobile video will continue to make up the lion’s share of data website traffic more than cellular networks. Video website traffic will be 55% of mobile traffic in 2015. (In Sept 2014 Citrix Mobile Analytics Report stated it was at 52%).
Mobile video information will grow substantially in Latin America, shifting from 40% video site visitors to 45% in 2015. Furthermore, we anticipate that in 2016 LATAM will see big spikes in video visitors about the Olympic Games.
With quicker networks and greater 4G device penetration the volume of mobile video consumed is going to rise via quick-kind channels such as YouTube and also longer type services from the likes of Netflix – though subscriber ‘bill shock’ worry could continue to force mobile users off cellular and onto Wi-Fi for longer video.
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