With You. And Vince Staples Share Interactive Video For "Ghost"
Posted by Whiteboard Animators at avril 27th, 2016
With You.—a production collective comprised of Major Lazer co-founder Switch, Rick Trainor and Daouda Leonard—and Vince Staples have delivered a video for « Ghost, » their glitchy meditation on the perils of going too hard. Produced by Yung Jake‘s creative agency Tig.ht, it animates a night in the life of the ambitious partygoer described on the song (She loaded, got lean and pills and potion, prescription and some more shit, heart beating, trying to focus) via a combination of digital rendering and real life. What’s more, they also made an interactive version that allows you to win trophies for « achievements » such as « Party Foul » and « Blunts to the Face. »
« Directed by Vince McKelvie, the Tig.ht team created an interactive music video that combine real world environment with digital Fx that show the complexities of of drug usage and party culture which harkens back to classic videos like The Prodigy’s ‘Smack My Bitch Up,' » explained With You. in an email to The FADER about the video. « We chose to collaborate with Tig.ht because they are always on the pulse of how people consume culture today. »