[Video] Why Hong Kong Airlines’ flight attendants dance
Posted by Whiteboard Animators at novembre 24th, 2017
With the catchy music and Lala Land-like lively dance, Marketing for a moment thought it’s another in-flight safety video, the latest battleground where airlines try hard to grab attention.
The answer is, because it is a video launched by Hong Kong Airlines earlier this week to celebrate its recent opening of the new VIP Lounge Club Autus and A350 Aircraft, as well as promoting its celebration sale.
From what we can see, the 11-year-old company is further extending its social media narrative to build a young, lively and cool identity, one which differentiates from the established Cathay Pacific, across all channels – and apparently nothing is cooler than dancing on the aircraft.