Marketing Moment 34: Nike video featuring Ronaldinho becomes first YouTube film to reach one million views
Posted by Whiteboard Animators at mai 1st, 2016
To celebrate the Ad Club of New York’s 120th anniversary, The Drum is inviting readers to share their favorite marketing moments from the past 120 years.
Today’s marketing moment is a Nike ad featuring Brazilian soccer star Ronaldinho that was uploaded to YouTube in 2005. It became the first video to ever reach one million views on YouTube and spearheaded the concept of a ‘viral video.’
In the video, which is nearly three minutes long and was uploaded just four months after YouTube was founded, Ronaldinho hits the crossbar four times in a row.
Last year, Nike released a remastered version of the film to celebrate the ad’s 10th anniversary.
To submit your own favorite marketing moment, email firstname.lastname@example.org and include ‘Marketing Moments’ in the header or tweet @TheDrum using the hashtag #marketingmoments.