Brave Bison creates video marketing campaign for Japan’s largest airline
Posted by Whiteboard Animators at octobre 11th, 2017
The campaign, called Journey By Design, features five social media influencers and is part of a multi-platform strategy to attract new customers to Asia, Brave Bison said.
The five Instagram and YouTube stars – Kevin Hendrawan, mingjai14, Haley Dasovich, KIMDAX and newapplerial – were flown to Japan to explore the country and take part in an “exciting Instagram challenge”.
While they were travelling, the influencers filmed a travel vlog and uploaded it to their channels, showcasing the ANA experience to their thousands of followers.
« ANA’s Journey By Design is a great example of a campaign that plays to our core strengths – the creation of an effective campaign idea; our Influencer network in the region and globally; and our experience of producing innovative, engaging video content,” said Brave Bison’s general manager for APAC David Nicholls.